Ross is Head of Business Support for VisitEngland. As part of his role, Ross is VisitEngland’s in-house accessibility specialist developing initiatives that help tourism businesses and destinations tap into the high value, growing accessible tourism market.
Ross has led the development of an innovative Accessibility Guides website, spearheaded the production of a number of guidance booklets and he also manages VisitEngland’s Inclusive Tourism Award, which recognises leaders in the field. Ross also convenes England’s Inclusive Tourism Action Group comprising leading accessible tourism stakeholders.
As an authority on accessible tourism, Ross regularly speaks at industry events, most recently including 1st UNWTO Conference on Accessible Tourism, World Travel Market, ITB Berlin and Destinations for All World Summit.