Our vision is to change the way people eat - forever In 2011, HelloFresh founders Dominik and Thomas set out to change the way we eat. Back then, it was a big dream, but they believed that everyone should have access to the best ingredients and the knowledge to cook them - not just the experts and the enthusiasts. And so they spent a whole afternoon packing shopping bags and delivering them by hand to their first ten customers - their families and friends! There were a lot of midnight cooking sessions and mad dashes to find last-minute supplies, but, little by little, their dream started to become a reality. From its modest beginnings, the business soon began to pick up pace, launching in 10 more countries over seven years. It now delivers 67 million meals to over 2.41 million customers (based on Q2 2019 figures). HelloFresh is the leading global meal kit provider, continuously growing its leadership position. Despite this growth, the HelloFresh philosophy remains the same - we are as passionate as ever that everyone should be able to cook great food for themselves, their friends and their family.