Celebrating the product or service that has had a tremendous positive impact on its user, by contributing to the achievement of their goals.
Sam is passionate about inclusive fashion and leading a healthy and active lifestyle. She played wheelchair tennis from 2003 until 2009 and won a doubles silver medal at the 2007 Para Pan Am Games. She retains her interest in physical activity as a Parallel Ambassador.
In 2019 Sam launched her own fashion brand and opened an on line shop focussing on universal design: www.samantabullock.com. She collaborates with designers including Gunda Hafner, Peter Twiss, Rua Luja, Bekoffee, Amaella, Contessina London, Caroline London, London Organic and many others designing inclusive and sustainable products.
Sam has performed on the most prestigious catwalks in the world including Dubai, London and New York Fashion Weeks. She has spoken at a number of conferences and events. In 2019 Sam was announced as one of the 100 Most Influential Disabled People in the UK & won a Focus Brazil award as an influential Brazilian working overseas