Speaker profile for Magnus Berglund: Speaking at Naidex

Speaker Name: Magnus Berglund

Company Name: Scandic Hotels AB

Seminar Title: At Scandic Hotels – Everyone Should Be Welcome

Magnus will explain how Scandic Hotels is working to including disability questions in their daily work.

About Magnus Berglund

Magnus Berglund is the Accessibility Director at Scandic Hotels since 2003. Scandic Hotels is the largest hotel company in the Nordic region with a unique geographical network of more than 280 hotels and about 57,000 hotel rooms in six countries. 

Magnus Berglund has created a unique program for the Scandic hotels which has put Scandic in the world leading position in the tourism sector for accessibility for guests with special needs. Scandic has received numerous awards both in Sweden and International for its successful accessibility work, such as “Best accommodation for disability access” at the World Responsible
Tourism Awards 2015 and “one of the most innovative practices” in the
prestigious Zero Project 2018.
A lot of the things Magnus has done over the last years have been recognized in international media as CNN. Magnus is an internationally known ambassador for full accessibility, often invited to give lectures at accessibility conferences, as example he has been invited as the key note speaker at the UN Accessibility Conference in Geneva and to the European Union.