Martyn Drake is the founder and principal of Binley Drake Consulting, who’s client list includes organisations ranging from
global household names like Weight Watchers and Boots, to midsized businesses and major charities, like Care UK, the
National Autistic Society, Sense, and Skills for Care. He provides them with expert advice and support on strategy,
organisational development, sales growth, profitability, and transformational change. Prior to consulting, Martyn spent 20
years in senior management and executive roles in FTSE 100 retail and hospitality businesses. He is the proud father of two
boys on the Autism spectrum, and a long-term supporter of various SEND organisations.
The archives of business literature are littered with the empty shells of supposed silver bullets: from authentic leadership to
holacracy, from blue ocean strategy to “finding your why”. In this 30-minute talk, Martyn quickly cuts through the noise and
the myths, deftly pulling together examples from his work in dozens of industries and sectors, to draw out five simple,
timeless principles for successfully leading and growing your business or non-profit.