Image of the Naidex Logo

26 & 27
March 2019

NEC
Birmingham

CDP Certified

Innovations for the Future of Independent Living

  • Visitors attend the Naidex show with caption: Europes's largest and most established event for the disability sector
  • Robotic hand giving a helping hand with caption: Shows like this are helping to push the boundaries - Matthew Warnes, Grandcare
  • Amputee man running in the hills with caption: 30% more visitors compared to 2016
  • Image of a tablet screen with caption: Discover the technology that is revolutionising independent living
Speaker profile for Marianne Waite: Speaking at Naidex

Speaker Name: Marianne Waite

Company Name: Think Designable

Appointed one of the Forbes 30 Under 30 for Media 2017, Marianne has over 10 years of experience in Branding and a lifetime of experience with disability and exclusion.

Above and beyond her role as Account Director at brand experience agency, Rufus Leonard, Marianne set up Think Designable; a collective of creative talent whose background is in branding and communication.

Their aim is to harness the power of mainstream brands by educating agencies and Clients, with the aim of bettering society’s relationship with ‘difference’.

Think Designable wants ideas about inclusivity to reach the wider public, to be harder to ignore, and to inspire those capable to take action. The collective works with the best and brightest brains in inclusivity to highlight opportunities for brand experiences that truly make a difference, to those considered different.

Dont miss this seminar

Seminar Title: The brand benefits of thinking inclusive

Gone are the days when ‘disability’ was a conversation reserved for charities and hospitals. Mainstream brands and agencies are slowly waking up to the incentives for catering to disabled consumers, but there is still a lot of resistance.

Marianne will explore some of these blockers, and how to overcome them. As well as discussing the opportunities for brands courageous enough to explore this untapped demographic.

From increased loyalty, enhanced awareness and improved quality of life for the many; this session will cover the business, brand and social benefits of equitable brand practice.

Trade Theatre 9, 11:00 - 11:30, Wednesday 25th

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