BHTA booklet sponsored by Naidex

Apart from finding plenty of new products, businesses that make the trip to Naidex this year could pick up some useful ideas to help development in the future.

“12 simple ways to grow in a competitive marketplace” highlights easy to implement strategies that can strengthen a business and could give an advantage against competitors.

The booklet, written and produced for the BHTA by THIIS publisher David N Russell and sponsored by Naidex, is free to companies visiting the BHTA stand at the show. Based on his experience and discussions with hundreds of companies in the marketplace, David has put together an easy to read guide to some of the simplest and most powerful ways to make a business stand out from the crowd.

Ray Hodgkinson, Director General of the BHTA believes that the booklet will give companies plenty of food for thought. “There’s no doubt that the marketplace has changed out of all recognition over the past few years and there are many more companies involved. Having said that, the market is growing too and one of the reasons that there is more competition is exactly because people are seeing the potential to develop a business with opportunities to grow.”

“Sometimes it is the simple things that can make a real difference to a business” Ray adds. “This new booklet contains plenty of ideas that any business of any size can implement, at little cost and that could well make a difference in the future. We look forward to meeting members of the trade at Naidex and giving them a copy of what I believe will be a fascinating read.”

Find out more about THIIS at www.thiis.co.uk

Find out more about the BHTA at www.bhta.net